Ethiopian Yebeltal Getachew (YG) will take over as Twgia’s Chief Executive Officer for East Africa, effective 3rd May 2021 to lead Twiga’s commercial growth and expansion in Kenya and across the borders into the wider East Africa market, in line with the strategic goals of the company. With over 20 years of commercial and franchise leadership experience in business operations in East Africa, as Country Manager in Tanzania, Ethiopia, Eritrea, Uganda, and Mozambique and later Managing Director / Vice President in the Nigeria business for the Coca-Cola Company. YG was instrumental in driving commercial excellence, revenue growth management, and mergers and acquisitions. Prior to joining Coca-Cola, YG spent five years in the logistics sector rising to the position of Operations Director for Urgent Cargo Handling. He has a Bachelor of Science in International Business Administration from USIU, a Master of Business Administration from Edinburgh Business School and an Executive Coca-Cola Signature MBA from Harvard Business School.
