The platform is a peer-to-peer ecommerce website focused on handmade or vintage items & supplies, as well as unique factory-manufactured items. MarketCube was launched to create an avenue for creative entrepreneurs to list their handmade goods and reach potential buyers. It connects creative entrepreneurs who sell what they make or curate and shoppers looking for things they can’t find anywhere else. Sellers on the platform create and customise their online store, and are able to share links to their store with family, friends, and on their social media pages, in order to increase sales. They also handle every single transaction when an order is made, and on each sale they make, MarketCube gets a little commission. While MarketCube is providing an avenue for entrepreneurs to meet potential buyers, it’s also promote made-in-Nigeria goods, which is highly laudable.