Molotov has launched in Côte d’Ivoire and already aggregates tens of thousands of paying subscribers. The firm is now setting up in Senegal this month and Cameroon in February, Burkina Faso in March, Tunisia in April, and Guinea and the Democratic Republic of Congo, before a global rollout in the rest of French-speaking Africa countries in 2021.
“The international launch of Molotov represents an exciting new milestone expanding our platform and brand throughout the world.” says JeanDavid Blanc, founder and CEO of Molotov. ”Our mission is simple: to create the easiest way for viewers to find the content they love through an intuitive service and platform. Molotov not only helps viewers discover new content, but also provides publishers, channels and SVoD services the ability to be easily discovered and more frequently used.” In just 4 years, Molotov has attracted 13.2 million users in France and brought together nearly 180 publishers and services on its platform. In the new markets, the line up consists of fifteen local linear channels, catch-up and on-demand content. Agreements with regional publishers have been reached in order to provide 30 channels by spring 2021. The monetization of paid offers relies on payment solutions provided by Digital Virgo and in particular its no credit card needed, per day payment system, provided directly by local mobile operators. Digital Virgo, a global provider of monetization solutions operating in more than 40 countries with 120 telco partners, brings its expertise in African markets and local marketing to this partnership, thanks to its local branches and its 130 employees on the continent.
