Coined from a combination of the words “drive” and “advertise”, the platform was was launched on the 4th of February 2017 by Gbolahan Fabiran and Onayemi Damilare. Depending on the nature of the campaign, an advert could typically run between 1 – 6 months and, users could earn up to ₦30,000 monthly for these ads. Money made is calculated based on the number of kilometers a driver covers daily, as Drivertise provides a tracking platform for brands with reports on the location and miles of all cars for the extent of client’s campaign in order to verify performance of all drivers. Brands are constantly in search of the best ways to reach their audience, and Drivertise is a new one for them, that promises to deliver. The platform sure has a potential to thrive, especially in a world where everyone is big on advertising.
